Olympus declared rebranding of chambers for extreme rest

The Olympus company declared rebranding. However, it will concern only one line of small-sized cameras — the former Olympus Mju SW. the 1st model of a series, mju 720 SW, stirred up the market of cameras and in parallel strengthened new sector — sector of small-sized chambers for outdoor activities.

Olympus declared rebranding of chambers for extreme rest

The mju SW models are absolutely water-proof and protected from dust hit, удароустойчивы and are indifferent to low temperatures.

From this point mju SW chambers in Europe and Stylus SW in the USA will be called as mju Tough and Stylus Tough respectively. The reason of rebranding is ordinary — the producer wishes to increase recognition of unique properties of a series to involve buyers (tough is translated from British as rigid, strong, strong).

By the way, in the market already there is a device in what this word is used — it is the superprotected Panasonic Toughbook laptop.

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